An analogy argues that because two or more things are alike in some known respects, they are likely alike in a further respect. It is an inductive argument; the conclusion is probable; it is judged strong or weak.
Form: A has properties a, b, c and d; B has properties a, b and c; therefore B probably has d.
What strengthens an analogy:
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A larger number of relevant similarities.
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A larger number and variety of cases compared.
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Greater relevance of the shared properties to the conclusion property.
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A more modest (less ambitious) conclusion relative to the premises.
What weakens it: relevant dissimilarities, irrelevant or superficial similarities (false analogy), and an over-ambitious conclusion.
Related points: Paley's watchmaker argument (design implies a designer) is a classic analogy. Refutation by logical analogy shows an argument is invalid by producing a parallel argument of identical form with obviously true premises and a false conclusion. In Indian logic the corresponding pramana is upamana.
Verbal and number analogy items ("Pen : Write :: Knife : Cut") test the relationship: part–whole, cause–effect, tool–function, genus–species, synonym, antonym, producer–product, degree, sequence. First find the relation between the first pair, then apply it to the second pair.