2.1Primary data and methods of collection#
In brief
Primary data are original, collected first-hand and specific to the study.
- Observation
- Interview
- Questionnaire
- Schedule
- Experiment
- Survey
Primary data are original, collected first-hand and specific to the study. The main methods are:
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Observation: the researcher watches and records behaviour. It can be structured or unstructured, and participant (the observer joins the group) or non-participant.
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Interview: a face-to-face or telephone conversation. It can be structured (fixed questions), semi-structured, or unstructured (open conversation).
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Questionnaire: a set of written questions that the respondent fills in personally. It is cheap, reaches a wide area and avoids interviewer bias, but response rates are low and it needs literate respondents.
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Schedule: a set of questions filled in by the investigator while meeting the respondent. It suits illiterate respondents and gives a higher response rate, but costs more.
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Experiment: data generated by manipulating one variable and observing the effect on another.
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Survey: collecting data from a large group, either by census or by sample.
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Focus group discussion and case study: in-depth qualitative methods that explore a topic with a small group or a single case.