UGC NET PAPER 1 · UNIT 04 · REVISION
Communication Rapid-Recall Sheet
Each line is a typical direct-recall item. Use it in the last days of revision, after you have read the topics and the exam traps.
- 51 high-yield facts
- One page
- Type to filter
High-yield facts
| Item | Key fact |
|---|---|
| Aristotle | speaker, speech, audience, ethos–pathos–logos |
| Lasswell | Who says what, in which channel, to whom, with what effect |
| Shannon–Weaver | noise and mathematical model |
| Berlo | SMCR |
| Osgood–Schramm | circular |
| Dance | helix |
| Newcomb | ABX symmetry |
| Hall | proxemics, high and low context, monochronic and polychronic |
| Hofstede | cultural dimensions |
| Flanders | 10-category classroom interaction analysis |
| Dale | Cone of Experience |
| McLuhan | medium is the message, global village |
| Lazarsfeld | two-step flow, opinion leaders |
| McCombs and Shaw | agenda setting |
| Gerbner | cultivation, mean world |
| Noelle-Neumann | spiral of silence |
| Katz et al. | uses and gratifications |
| Keith Davis | grapevine types |
| Siebert, Peterson, Schramm | Four Theories of the Press |
| Latin communis | to make common / to share |
| Oldest model; ethos, pathos, logos | Aristotle |
| Who says what in which channel to whom with what effect | Lasswell |
| Mathematical model; noise | Shannon and Weaver |
| SMCR | Berlo |
| Circular; encoder, decoder, interpreter | Osgood and Schramm |
| Helix | Dance |
| Gatekeeper in the model | Westley and Maclean |
| ABX | Newcomb |
| Open, blind, hidden, unknown | Johari Window (Luft and Ingham) |
| Informal channel | grapevine; most common type is cluster chain |
| Body movement | kinesics; "space" → proxemics; "touch" → haptics; "time" → chronemics; "voice qualities" → paralanguage |
| Intimate, personal, social, public distance | Edward T. Hall |
| High context vs low context | Edward T. Hall |
| Power distance, collectivism | Hofstede |
| Forming, storming, norming, performing | Tuckman |
| Idea generation without criticism | brainstorming (Osborn) |
| 10 categories; teacher talk and student talk | Flanders |
| Direct purposeful experiences to verbal symbols | Dale's Cone of Experience |
| Mass media functions: surveillance, correlation, transmission | Lasswell (Wright added entertainment) |
| Opinion leaders | two-step flow (Lazarsfeld) |
| Active audience | uses and gratifications |
| What to think about | agenda setting (McCombs and Shaw) |
| Mean world syndrome | cultivation (Gerbner) |
| Fear of isolation; silence | spiral of silence (Noelle-Neumann) |
| Mr. Gates | gatekeeping (David Manning White) |
| Medium is the message; global village | McLuhan |
| Four Theories of the Press | Siebert, Peterson and Schramm (1956) |
| First Indian newspaper | Hicky's Bengal Gazette (1780) |
| Statutory body for press freedom and standards | Press Council of India |
| Doordarshan began | 15 September 1959 |
| Prasar Bharati | Act 1990, operational 1997 |
Where each fact is explained
Open the topic for the concept behind any line you cannot recall.
- 0 Exam Pattern and Question Trends
- 1 Meaning, Nature and Characteristics of Communication
- 2 Elements, Process and Models of Communication
- 3 Types and Levels of Communication
- 4 Verbal Communication and Listening
- 5 Non-Verbal Communication
- 6 Inter-Cultural and Group Communication
- 7 Classroom Communication and Teaching
- 8 Barriers to Effective Communication
- 9 Mass Media and Society
- 10 Memory Tools, Cue Sheet and Quick Revision
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